Transformation happens when two different worlds collide. It happens when inspiration meets perspiration. When emotion and reason combine. When you look at the old way of thinking and add a fresh pair of eyes to it. So we created a simple colour scheme that represented two different worlds and started giving it shape. A simple, fresh brand system that was super flexible. It allowed for the same thinking to be expanded across all the different areas of the congress and represent the different blocks that compose this digital universe.