To close a big and meaningful year, we were asked to recreate this spirit in their Highlights of 2017 book.
The secret to IMM’s success is that they keep digging deeper and deeper into any problem, way past the point where most would settle on an answer. So we decided to recreate this experience in paper.
The cover would have a bold circular element, representing the most iconic element of a scientist’s toolkit: the microscope. In a way, it also represents the rabbithole that is curiosity. Every page from that point onward would be a closer and closer look into different researchers’ outputs .